prada is an established italian luxury house that was founded by mario prada in 1913. the brand exploded into the mainstream spotlight when miuccia prada took over in the 80s, introducing innovative accessories (the nylon handbags) and a style that miuccia prada herself describes as ‘uniforms for the slightly disenfranchised’. the garments had an ‘ugly chic’ look, arranging clashing colors and dull silhouettes into a pleasant blend of elegance. the traditional dull silhouettes were met with the finest tailoring and cuts, allowing consumers and critics to find the intelligence in ‘boring’.
